7 Tips to Design an Impressive Pitch Deck for Investors

 

What really grabs investors' attention is how your pitch is structured. Expect a sigh from your viewers if you present a presentation with 40 slides and a lot of heavy content. Time is the most important thing for everyone, and the reality is that many investors are seeking reasons to reject your offer. 

 

Make sure your pitch is a piece of writing that makes it simple for readers to understand your main points, even if they merely skim over them. Additionally, make sure your pitch deck is as straightforward as possible. Don't make it too text-heavy.

 

 

Numbers are effective tools for convincing your audience. However, when placed in a pool of text, they rarely have the desired impact. What is the solution? Visualize them. Use data visualization to create a narrative from your statistics. 

 

Always keep in mind how time-constrained your audience is. It is your responsibility to make it simple for them because they lack the time to go through paragraphs and pages in search of crucial information. Instead of putting essential numbers in a paragraph, which doesn't have the same impact, use a chart or graph to visually accentuate and highlight them.

Icons are another visual component to consider. These small images can assist organise complex concepts and offer visual flow throughout a single slide or the complete design. Choose a collection of icons that goes well with your overall theme and utilise them to separate the content, form groups, and maintain a smooth visual transition. To present the most complicated information, use icons, a tiled layout, graphs, or charts. This makes reading more digestible.

Competitor analysis, which may be done on price point, location, and speciality, among other differentiating criteria, is a crucial approach for potential investors to understand how a new firm would fit into an existing market environment. "The objective is to show how your product or service differs from those of your rivals in a specific way. It's a helpful positioning technique, especially in a new market where your audience may not be familiar with what you do.

 

Use an XY graph, and based on the offering and market, assign the X and Y axes to various qualities. Position potential competitors' logos according to those attributes. Of course, the objective is to demonstrate that the company is superior to its competitors based on the two selected criteria.

Timelines provide a visual representation of the development, expenditure, and implementation of a project. They essentially lay out what a corporation will undertake over the course of the following year, for example, including the financing sources and the deadlines. Again, it's a simple way to read what would otherwise be quite dense content.

A timeline doesn't have to be complex; it can be divided into two or three sections with a list of important dates in each.

Pitch decks are used to introduce potential investors to a concept or company idea and to pique their curiosity enough to request a meeting. If you want to include photographs of your team in your pitch deck (as many firms do), invest in professional headshots to ensure that the photos are consistent and accurately represent your startup brand.

This is not mean that they must be boring. Although photos with personality are allowed, team headshots should all be taken using the same lighting, backdrop, and colour.

Consider the kind of investor you are aiming to attract; what kind of image would be appealing to them? Take it into account while designing the group or team photo.

Make an attempt to get some excellent photos for your pitch deck. Unlike stock photos. Photos of your staff, product, or service that are real.

 

You are aware that people are more inclined to interact with a picture than they are with words, and this is also true for memory. A powerful image will be more noticeable than a slide with plenty of words.

 

The difficulty is that not every company offers a visual good or service. You'll need to be a little more imaginative in this situation, demonstrate the team in action, or bring a diagram or illustration.

 

If your slides start to sound the same, don't feel obligated to include an image on every slide. Choose several pictures that best illustrate what your pitch deck is trying to offer.